Media Consumption & New Types of Content with Chris Anderson, VP, Head of Content at GreenSlate #88

In this episode of The SaaS SEO Show, we’ve interviewed Chris Anderson, VP, Head of Content at GreenSlate, and discussed media consumption, new types of content, and more.

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Timestamps:

• (00:00) - Intro
• (01:45) - Who is Chris Anderson?
• (02:38) - Chris’ background.
• (05:15) - How's life in Asia?
• (06:56) - What is GreenSlate?
• (08:36) - Differences between traditional businesses and SaaS.
• (11:18) - Chris learnings as Managing Editor at Gong.
• (14:40) - How do you maintain consistency on multiple content initiatives?
• (16:28) - Chris' role at GreenSlate.
• (18:53) - GreenSlate’s content strategy.
• (20:24) - Building company’s presence on LinkedIn.
• (21:41) - Brand within a brand.
• (26:08) - Thoughts on leveraging SEO at GreenSlate.
• (29:00) - Chris' thoughts on AI and practical use cases.
• (35:00) - Will SGE affect the traffic of sites?
• (36:49) - Media consumption and new types of content.
• (40:01) - Importance of content quality.
• (43:14) - The future of content marketing for SaaS companies.
• (46:12) - Use cases of TikTok for B2B.
• (47:16) - Learn more about Chris and GreenSlate and get in touch.

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Useful Links:

Website: https://gslate.com/

Chris on LinkedIn: https://www.linkedin.com/in/chris77/

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Stay Tuned:

► Website: https://minuttia.com

► YouTube: https://bit.ly/2DHaJNr

► LinkedIn: https://bit.ly/2BZJmhb

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