In this episode of The Community-Led Growth Show, our Host Joel Primack interviews Scott Barker, Director of Strategic Engagement at Outreach, Venture Partner at GTMfund.

Scott began the conversation by sharing learnings from growing the community at Sales Hacker, and now as a part of Outreach, and it has since evolved more during it's acquisition by Outreach.

In 2017, Sales Hacker made a conscious effort to build a digital-first community beyond their in-person events. Community can live across multiple channels, but there does have to be a central connector.

In the case of Sales Hacker, they celebrate Revenue Innovators - people who use data and technology to make decisions and drive pipeline leading to revenue. Community became a red thread through all activities that Outreach did post-acquisition of Sales Hacker, leading to the successful growth of their Total Addressable Market (TAM).

For community builders starting out at a SaaS company, Scott believes that you can build out media and community simultaneously and place your most active, raving fan users on a pedestal to launch the community.

The conversation ends with discussing the strategy behind GTMfund, and the value it provides to the companies in their portfolio, Limited Partners (LPs) in the fund, and other firms that bring them into deals.

Also, follow Scott on Twitter.

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