

Marriott International President & CEO Tony Capuano Talks Consumers
Jun 3, 2025
Tony Capuano, President and CEO of Marriott International, dives into the evolving landscape of business and leisure travel. He highlights how consumer preferences are shifting post-pandemic, particularly towards luxury and unique experiences. Capuano discusses the recovery of the travel labor market and the innovative strategies of the Bonvoy loyalty program. He emphasizes Marriott's partnerships and acquisitions that aim to enhance consumer experiences. The conversation touches on the challenges facing the hotel industry and the need for accessibility in travel.
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Bifurcation in Travel Consumers
- Marriott sees a bifurcation in travel consumers between luxury and mid-scale segments.
- Consumers at both ends have a strong appetite for travel but at very different price points.
Travel Over Goods Resilient
- Despite a historic low in U.S. consumer confidence, Marriott still experiences RevPAR growth above 4%.
- Consumers increasingly prefer spending on travel and experiences over goods.
Group Travel Leads Growth
- Group travel bookings show strong growth with longer lead times, unlike shorter-lead leisure and business transient bookings.
- Planning horizons influence confidence and revenue patterns in travel segments.