Tips on How to Prospect Better

Mar 7, 2025

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I don't mince words when I say this:

Bob Knakal is the Greatest of All Time.

An amazing broker and an even better person, I was honored to be joined by him again where we did a deep dive into how he has built a legendary career on the foundation of prospecting for new clients.

About Bob:

Bob Knakal also known as "BK" has been a broker in NYC since 1984. Over that time, he has brokered the sale of over 2,341  buildings having a market value of approximately $22 billion.

For 26 years of those years (1988-2014), he owned and ran Massey Knakal Realty Services, which sold more than 3x the number of properties as the #2 firm in NYC from 2001-2014. Running the firm with a Servant Leadership management style, focusing on empowering everyone on the team, intensely training them, and building their self-esteem, led to this overwhelmingly dominant platform. The firm was sold to Cushman & Wakefield in 2014 for $100 million.

The Massey Knakal Legacy is illustrated by the fact that today in the New York City investment sales market, there are 30 companies, or divisions of companies, that are either owned by, or run by, folks who learned the business at Massey Knakal. 

Bob is a prominent thought leader in the commercial real estate business, frequently writing about the market, lecturing on the market, and appearing on podcasts and national television shows on networks like Fox, CNBC and MSNBC.

Connect with Bob:

Website: https://www.bkrea.com/

LinkedIn: https://www.linkedin.com/in/bobknakal

X: https://twitter.com/BobKnakal

Also pleased to note that I will be collaborating with Terrakotta.ai on a number of future videos. I've been using their system for the past several months and enthusiastically recommend them.

It's a web-phone that uses personalized AI voicemails to double the number of contacts you can engage over the phone. Voicemails left using Terrakotta are personalized to every contact and generate more callbacks than generic scripts.

Check them out here: https://www.terrakotta.ai/