The Everything Feed - All Packet Pushers Pods D2DO283: Lessons Learned When a Startup Doesn’t Take Wing
Sep 24, 2025
Elad Ben-Israel, founder and former CEO of Wing Cloud and creator of WingLang, shares candid insights into his startup journey. He discusses the challenges of finding product-market fit and the impact of current AI trends on development. Elad reflects on the importance of distinguishing between application needs and platform responsibilities. He also explores how Kubernetes influences developer experience and the future of cloud consumption, while contemplating the sustainability of WingLang after Wing Cloud's closure.
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CDK To Wing: The Origin Story
- Elad built CDK at AWS and then obsessed with modeling application + infrastructure together.
- That obsession led him to found Wing to blur the app/infrastructure boundary.
Platform vs Application Separation
- Wing separated platform responsibilities from application concerns rather than removing the boundary entirely.
- Platform teams keep policies while developers declare what resources they need intuitively.
Solve Business-Critical Pain
- Wing's target problem was mainly an enterprise autonomy issue that appears only at larger scale.
- Elad says the startup failed because the problem wasn't business-critical for most customers.