Is Synthetic Data the Game-Changer Your Business Needs?

With over 20 years of experience as a serial marketing measurementtechnology entrepreneur, Kristin Luck's management consulting firm, ScaleHouse, focuses on nontraditional growth strategies for data driven marketing technology firms and market research companies.

She understands first-hand the demands and distractions faced by business owners and led and consulted for many high growth businesses in the US., Latin America, Europe, and Asia Pacific in almost every capacity.

She brings a perspective to growth that transcends sales and marketing and skilled at optimizing efforts and calibrating teams for growth that’s both immediate and sustainable while ensuring your company’s valuation is maximized.

Kristin is a founder focused on helping fellow founders and executive teams scale and monetize their businesses.

She is also a licensed investment banker and knows what deals look like from both sides of the table after participating in both acquisitions and exits from $30M to $250M with over 20 years of experience scaling companies quickly while driving high valuations.

In 2000, she co-founded OTX, an online research business that was named the fastest growing research firm in the world in 2002 and 2003 and was subsequently acquired by Zelnick Media & Pilot Group and again by Ipsos in 2007.

Kristin then founded Forefront Consulting Group, a research technology firm that was acquired by Decipher. Decipher was acquired by FocusVision in 2014 after seven consecutive years of triple percentage growth.

She has advised and consulted for high growth brands, including Voxpopme, Annik (acquired by Capgemini), Dstillery, Kelton (acquired by Material), SameSurf, Remesh and Forsta (acquired by Press Ganey).

What you will learn

• Learn how AI can aid in business growth by leveraging synthetic data for better accuracy and reliability in market research.
• Understand the importance of tracking data to improve business performance and optimize for sale.
• Learn how to distill important data points to make informed business decisions.
• Understand the value of recurring revenue models.
• Discover the importance of planning for a business sale.