Leveraging SDRs to Accelerate Business Growth with Parveen Marrero

In this episode of the Enterprise Sales Development podcast, we speak with Parveen Marrero, Director of Sales Development, at Clozd. Parveen shares the skill sets she looks for when hiring SDRs, why candor is crucial between leaders and SDRs, and why it is important to understand the core values of your SDRs. She also discusses her experiences in commercial and residential trades and how she learned to successfully cater to different verticals and identify pain points. WHAT YOU’LL LEARN How to craft an effective sales approach Strategies for Increasing Conversion Rates and Quality of Sales Conversations The importance of grit, candor, and knowing your comfort zone as an SDR QUOTES “At the end of the day, with any sale, you need to really understand the prospects that you're outreaching to and connecting with on a personal level so that you can actually have meaningful conversations rather than putting your product first.” -Parveen Marrero [11:12] “I don't think that you can really perfect your craft if you are relying on a talk track, because at the end of the day, every person that you talk to is going to be different. So you have to understand the personas that you're reaching out to.” -Parveen Marrero [12:23] “I don't want to have my team waste their time. So in order to dissect to the real problem, then we need to ask some of these open-ended questions to ensure that they can identify what is the pain that we can solve.” -Parveen Marrero [21:07] “Your true success really comes from within and really focusing on your self-development. I try to preface it on my SDRs and they're doing a great job, but some are easier to grasp than others. And that's normal. Not everyone is made the same. But if I had some advice for anyone that's starting in an SDR role, it's focus on your self-development.” -Parveen Marrero [37:21]  TIMESTAMPS 2:53 Parveen’s Journey as a Successful Sales Development Representative 10:53 Crafting an Effective Sales Approach 20:06 Utilizing Open-Ended Questions to Identify Pain Points in the Sales Cycle 21:48 Strategies for Increasing Conversion Rates 31:44 The “Win/Loss” Analysis  35:33 Leveraging Unfair Advantages as an SDR to Become an AE 37:07 Self-Development for SDRs 42:36 Grit, Comfort Zone, and Candor 48:59 Advice for Sales Development Professionals CONNECT Parveen Marrero on LinkedIn CIENCE on LinkedIn CIENCE on Facebook CIENCE on Twitter CIENCE on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices