

How MAHA Is Coming for Women
15 snips Sep 25, 2025
Emma Goldberg, a journalist from The New York Times, and wellness content creator Kate Glavan dive deep into the Make America Healthy Again movement. They explore how wellness influencers have co-opted political rhetoric, blurring the lines between health and right-wing propaganda. The discussion highlights how algorithms exacerbate radicalization, especially among young women, and the growing impact of misinformation on public health. They advocate for accountability journalism and informed activism to combat these trends.
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Wellness As A Political Gateway
- Social-media wellness content has been repurposed into a gateway for right-wing politics targeting women.
- MAHA merges health skepticism with political messaging to radicalize wellness audiences.
Skepticism Amplified Into Politics
- The skepticism of authorities about food and pharma predates MAHA but was amplified by RFK Jr.'s movement.
- Personal health messaging becomes a bridge to broader right-wing political views.
COVID Fueled Wellness Anxiety
- Kate Glavan described COVID as a turning point that drove women toward health anxiety and online wellness advice.
- She explains that wellness influencers then introduced anti-vax and anti-government ideas into that space.