Small Business PR
3 Best AI Tools to Get Featured in the Media
Feb 17, 2025
Discover how AI tools are changing the game for small business PR. Learn about Perplexity AI, which outperforms Google for media research, and how ChatGPT can supercharge your follow-up emails and press pitches. Explore Claude for crafting compelling long-form content and storytelling. These innovations enable DIY publicity without costly agencies, helping you land media coverage and boost brand credibility effortlessly. Get ready to put your story in the spotlight and make your mark with the power of AI!
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Quick takeaways
- Perplexity AI simplifies PR research by aggregating information, enabling small business owners to target media outlets effectively and efficiently.
- ChatGPT and Claude aid in enhancing communication and content creation, allowing users to refine pitches and produce engaging long-form narratives.
Deep dives
Efficiency in Research with Perplexity
Perplexity has emerged as a powerful alternative to traditional search engines, streamlining the research process for public relations professionals. By aggregating information from various online sources, it provides users with comprehensive answers rather than links to independent articles. For instance, when researching gift guides published by Apartment Therapy, users can easily access all relevant categories and prior publications through a single query. This capability not only saves time but also enables users to determine the best fit for product pitches based on previous content trends.
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