Can AI tell us what stories to look out for? A live experiment.
Dec 5, 2024
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John Reed, a journalist at Pira Technologies, dives into the power of AI in uncovering hidden online narratives. He discusses how this technology identifies emerging ideas that could shape future conversations, from political threats to conspiracy theories surrounding figures like Bill Gates. The conversation explores the balance between verifying these narratives and sensationalism, the influence of social media on public perception, and the dangers of misinformation. Reed highlights the ever-evolving landscape of online discourse and its implications for journalism.
Pira's AI analyzes unmoderated social media to uncover emerging narratives, providing early warnings about potential threats like disinformation and hate speech.
The podcast highlights how right-leaning discussions exhibit more organized and coherent inflammatory rhetoric compared to fragmented leftist debates, influencing public perception.
Deep dives
Development of Pira's Technology
Pira is a startup utilizing AI to analyze discussions across various unmoderated social media platforms, such as Telegram and 4chan, to identify emerging narratives before they enter mainstream discourse. Founded by a former intelligence officer following concerns about online influence campaigns, Pira aims to detect early signs of threats, including hate speech and disinformation. The AI collects vast amounts of data daily and uses language modeling capabilities to highlight highly negative or violent contents. This proactive approach aims to keep society informed about potential security threats, as seen during the lead-up to the January 6 insurrection, when the technology picked up increased chatter about organized protests and violent language online.
Identifying Top Narratives
Pira's AI technology categorizes and clusters roughly 100 million posts a week to identify prominent narratives forming within online communities. This goes beyond simple trending topics, as it reveals underlying themes and ideas that may influence public perception and politics. One notable example from a recent analysis centered around conspiracies regarding Bill Gates, suggesting attempts at global depopulation linked to his public health initiatives. Such narratives illustrate how fringe discussions can gain traction and potentially influence broader societal views, despite being rooted in misinformation.
Impact of Online Rhetoric
The rhetoric observed across various platforms indicates a troubling trend where inflammatory and violent language is more coherent and prevalent in right-leaning discussions compared to more fragmented leftist debates. Instances of extreme language and calls for violence appear more frequent among right-wing narratives, which seem better organized and targeted. This discrepancy suggests not only a divide in messaging strategies but also highlights how certain ideas propagate more effectively than others. The commentary surrounding the recent Romanian elections also hints at how foreign political events could quickly become subjects of Western conspiracy narratives, emphasizing the need to monitor these emerging discussions for their potential real-world implications.
Our team at Question Everything has been playing around with a new technology that sucks up tons of social media posts, and then uses AI to figure out what ideas are forming in the shadows of the internet before they hit the mainstream.
Brian interviews a journalist who uses this tech, to see what conversations are brewing right now that we might want to keep an eye out for in the coming weeks.