In this episode, David sits down with Shawn McIntosh, Charlotte FC’s Chief Fan Officer, the first role of its kind in any professional league. Throughout the conversation, Shawn shares his strategies and tactics for building relationships with Charlotte FC supporters and community leaders and bringing that voice to the table in internal club meetings.
Show Notes
3:06 What is a Chief Fan Officer?
4:25 Sharing the fans’ voice with Charlotte FC’s senior leaders
7:29 Shawn’s background and fit for the Chief Fan Officer role
10:12 Bridging the gap between fan desires and business operations
12:39 Charlotte FC’s interview experience
15:46 Expectations of Charlotte FC’s corporate partners
17:54 Defining success and the vision for the Chief Fan Officer role
20:31 The Charlotte FC match day experience
23:05 Seeking inspiration outside of soccer
25:21 Incorporating the Charlotte culture into match day
29:13 Embracing transient cultures
31:26 Charlotte FC’s org chart and meeting routine
34:37 Engaging with Charlotte FC supporters
38:48 Trusting supporters with behind-the-scenes conversations
42:35 Fostering supporter to supporter connections
46:45 Charlotte FC’s Year One KPIs
50:55 Transparent conversations with staff and building culture
56:25 Shawn’s parting advice
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