Letting & Estate Agent Podcast Attracting Landlords to your Lettings Agency - Ep. 2347
Oct 5, 2025
Struggling to attract landlords? A leading consultant reveals how TikTok and personality-driven marketing outshine outdated leaflets. Discover strategies to build trust through social media and events, emphasizing that people buy from people. Learn why posting listings won't cut it anymore and how to creatively engage your audience. Tailor your marketing to specific landlord types and overcome camera shyness with AI solutions. The future of attracting landlords lies in authenticity and targeted, innovative approaches.
AI Snips
Chapters
Transcript
Episode notes
Ditch Generic Leaflets
- Stop relying on generic leaflets and embrace where people spend time online.
- Optimise for social media and search (including AI-driven search) to avoid missing landlord leads.
TikTok Became My Main Lead Source
- Julie Ford shifted most of her marketing to short-form video and now gets all her business from TikTok.
- She posts one video a day and attributes recent lead flow to that approach.
Showcase Expertise With Events
- Get in front of landlords with events and filmed content to showcase expertise.
- Use social media to amplify those events and demonstrate your knowledge and trustworthiness.