Why Twitter is launching its own podcasts

In its most recent earnings report, Twitter revealed that it has over 139 million daily users, but the company’s first podcast it launched in 2019 was designed to only appeal to a tiny fraction of those users. The show is called Character Count and is hosted by Joe Wadlington, a creative lead in the department that helps educate small businesses on how to leverage Twitter in their marketing.

And that’s the focus of Character Count, highlighting some of the most effective ways in which businesses utilize Twitter. Recent guests have worked for Dungeons and Dragons, Grindr, and Dropbox.

I recently interviewed Wadlington about his podcast strategy and the role the show plays in helping improve Twitter’s bottom line.