463: How to Quickly Build a 500k+ Social Media Following with Eric Cogorno
Jul 8, 2024
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In this episode, golf coach and entrepreneur Eric Corgorno shares his tips on growing a business and social media following. He transformed his business revenue from $80K to $1.5 million in less than 5 years and increased his followers to 500K+. Eric emphasizes consistency, quality content, and modeling success for YouTube, offering insights on content creation, equipment, and monetization strategies.
Building an audience online requires clarity and consistency in content creation.
Strategic planning and continuous improvement are key to sustaining an online presence.
Effective time management, prioritization, and commitment are crucial for successful content development.
Deep dives
Building an Audience with Consistency and Clarity
Building an audience online involves clarity of purpose and consistent effort. Eric Cogorno's journey from individual golf coaching to online content creation highlights the shift initiated by burnout, leading to a structured approach. By focusing on why and where along with embracing the platform's dynamics, Eric's path to success underscores the importance of clarity, consistency, and dedication.
Sustainability in Content Creation
Sustaining an online presence demands strategic planning and consistent engagement. Eric's transition from frequent to targeted content creation illustrates the evolution towards sustainability. Emphasizing the need for continuous improvement, Eric accentuates the significance of post-analysis, feedback integration, and iterative enhancements for long-term success.
Effective Time Management and Accountability
Effective time management, prioritization, and accountability are fundamental to online content creation. Eric's disciplined approach, demonstrated by consistent video uploads and structured filming times, highlights the role of prioritization in driving growth. By aligning schedules, setting clear filming goals, and maintaining a dedicated routine, Eric underscores the need for commitment and discipline in content development.
Optimizing Titles and Thumbnails for Engagement
Strategic optimization of titles and thumbnails enhances engagement and visibility. Eric's experience emphasizes the impact of compelling titles, click-worthy thumbnails, and engaging hooks in attracting viewers. By leveraging tools like TubeBuddy and analytics to refine content presentation, Eric underscores the importance of strategic promotion and audience engagement strategies.
Monetizing Content: Diversifying Revenue Streams
Monetizing content through multiple revenue streams offers financial sustainability. Eric's insights on leveraging AdSense, affiliates, memberships, and sponsorships underscore the significance of diversified income sources. By balancing promotional content with free value offerings and strategic upselling, Eric highlights the importance of value-based monetization strategies in driving online revenue growth.
Welcome to Strategy Skills episode 463, featuring an interview with golf coach, entrepreneur, and personal development enthusiast Eric Cogorno. In this episode, Eric shares the most effective tips and techniques that he uses to grow his business and followers.
Eric took his business from $80K to $1.5 million revenue a year -- in less than five years. He has grown an audience of 500K+ followers (and 3-5 million views every month) from zero. All the while, he decreased his work time from 60 hours a week to 10-15 hours!
In 2017, Eric Cogorno took to YouTube the experience he gleaned from giving more than 20,000 in-person golf lessons. His distinct style of clear language and simplified concepts have attracted close to 400,000 followers across his channels and many millions of view from all across the globe. He’s on a mission to make world-class golf instruction available to everyone and, through the process, create the biggest and best online golf school in the world.
Born and raised in the Lehigh Valley, PA, Eric was a scratch golfer by the age of 15. He golfed through high school and at Lehigh University. He has been featured on Forbes.com and was voted as a Golf Digest Best in State Teacher.
Eric is a golf teaching professional who took his business from $80K/year teaching one-on-one lessons by the hour to a multimillion dollar golf instruction brand utilizing these same skills (and strategies). In the process, he was able to also transform his entire lifestyle – from working on the lesson tee 7 full days a week, to having freedom to work when/where he chooses – splitting his time between Pennsylvania and Florida.