Under the Radar

12: Apps With Personality

6 snips
Jan 28, 2016
Discover the impact of personality in app design versus neutral branding. The discussion highlights how personal touches can enhance user engagement and foster loyalty. Explore the balance between individual representation and corporate identity in customer interactions. Learn how apps like Carrot Weather stand out through unique branding and playful features, ultimately advocating for intentional design choices that reflect the developer's humor and perspective. Authenticity becomes the key to connecting with users in a crowded market.
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ANECDOTE

Corporate Voice

  • Release Notes hosts discuss adopting a corporate voice, using "we" instead of "I".
  • They separate personal blogs from company branding for a professional image.
ADVICE

Be Transparent

  • David Smith initially used "we" to appear larger but now emphasizes his individual role.
  • He believes honesty and transparency about being a one-person shop builds trust.
INSIGHT

Target Market Matters

  • Acting like a big company invites similar treatment, with pros and cons.
  • Indie developers should consider their target market before choosing an approach.
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