Double Down On Growing Your Email List For BFCM (with Aaron Orendorff)

When we saw Aaron's swipe file of 400+ ecommerce holiday campaigns, we knew we had to bring him on to drop some tips to help you power through your busiest time of year. He shares things like:

• The importance of having a black Black Friday (no, that’s not a typo)
• Why you need to be able to share your offer in 1 line
• 3 different segments you need to focus on
• Why it’s worth it to spend $ to grow your email list

Show Notes & Links:

• [2:58] BFCM best practices.
• [4:58] The most common offers they saw.
• [6:44] The best way to package up your offers.
• [10:00] Where you should focus in the weeks leading up to BFCM.
• [14:21] A hack to help you figure out which products your customers want discounts on.
• [15:39] Why you should be aiming to get responses with some of your emails.
• Data on 435 of the Best Ecommerce Holiday Campaigns: 10 Strategies & 745 Examples with Downloadable Screenshots
• Aaron Orendorff on Twitter
• Dave Gerhardt on Twitter
• The Ecommerce Marketing Show Home