Mint Podcast by Adam Levy NFT Ticket Case Study: Queen George on Growth Hacking Collectors
Mint Season 4 episode 21 welcomes Queen George, the modern jazz-pop artist who’s been publicly, yet thoughtfully experimenting with web3 primitives since April 2021 in an effort to find and build a collector base.
We explore a new funnel and interesting case study on how she growth hacked *120* collectors by minting tickets as NFTs for her live concert at Eth Denver.
In this episode, we discuss:
- 02:00 - Intro
- 07:36 - The World of Crypto Experimentation
- 13:49 - NFT Ticketing, Metamask, and Eventbrite
- 20:17 - Your New Single “If I Ever Go Down”
- 30:30 - Crypto QR Codes; The Funnel
- 33:52 - Why Doing Tickets as NFTs is Important
- 37:09 - How Crypto Provides Better Fan Based Data To Artists
- 45:57 - What are the Biggest Challenges Getting into the Space?
- 49:25 - Building a Mainstream Audience
- 50:47 - First Time at a Crypto Conference; Biggest Takeaways
- 53:57 - Queen George’s Thoughts on Web3
- 59:12 - Outro
…and so much more.
I hope you enjoy our conversation.
Queen George - https://twitter.com/iamqueengeorge
Learn more by visiting: https://adamlevy.io/mint
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Support Season 4's NFT sponsors
1. Coinvise - https://coinvise.co/
2. Polygon Studios - https://polygonstudios.com/
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