42. Making Games With Impact At Ustwo Games - with Maria Sayans

I am kicking off a new season for Rise and Play with our special guest Maria Sayans, the CEO at Ustwo Games.

Maria has been helping games companies succeed in the digital space, build great brands, launch games and engage players for nearly two decades. She spent 14 years at EA building online functions and on marketing leadership roles for franchises like Mass Effect, Dragon Age, Dead Space, Star Wars, Mirror’s Edge and Battlefield. In 2015 she joined CCP Games, the Icelandic developer of EVE Online, as their Chief Customer Officer. Since she joined Ustwo games, she has been helping the company evolve beyond their Monument Valley heritage and expand into new platforms and business models.

Among the notable success of Ustwo games: Monument Valley and Alba: A Wildlife Adventure.

In this episode, we are discussing what it takes to build a purpose-driven company culture and create games with meaning.

- What are the core values at Ustwo games, and how do they translate those values into team culture and game development?

- What is Ustwo's magic recipe for creating meaningful IPs such as Monument Valley and Alba?

- How Ustwo made a real impact in the world planting 1M+ trees with the success of Alba

Maria sets the example for a new generation of CEOs who are people and culture-focused. She enables the teams to create at their best, and she walks the talk!

More info about their B-corp certification and Alba's initiatives to plant trees.

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