Nina Chmura, CPA, a partner at the firm Withum, was a co-presenter with two other CPAs at Digital CPA in Denver on the topic of firms growing their client advisory services (CAS) offerings. The title of the session: “How to Be the CEO of Your CAS Practice.”

Speaking from the conference site, Chmura detailed some of the keys to CAS success in this Journal of Accountancy podcast episode.

Chmura also reflected on her career journey. She is a 2012 graduate of the AICPA Leadership Academy, calling the experience “life-changing.” Chmura also found value in being part of a panel of guest editors for the May 2017 issue of the JofA.

What you’ll learn from this episode:

· The focus on metrics — identification and evaluation of effectiveness.

· How the CAS advice and themes apply to her role at Withum.

· The link between satisfied advisory clients and happy employees.

· Identifying which KPIs are truly key to success.

· Chmura’s surprise about being asked to be a JofA guest editor in 2017.

· More on her advice about identifying personal KPIs.

Want to be CEO of a CAS practice?