The Irrational Mind | With Kristen Berman What growth teams can learn from an expert dog trainer | Mac Namara, Dog Trainer
Mac Namara is an expert dog trainer who specializes in positive reinforcement techniques. She runs Puppy Prep, a company designed to help new dog owners set their puppies up for success from day one through science-based training methods.
In our conversation, we explore:
Why the speed of reinforcement (every 6 seconds!) is critical for behavior change
How to train in short, focused bursts rather than lengthy sessions
The importance of environment design over willpower or personality traits
How to properly transition from consistent to variable reward schedules
Why focusing on what TO do works better than punishing unwanted behaviors
The problem with saying "no" without showing the alternative
How these principles directly translate to product design and user onboarding
Lessons from dog training that apply to workplace feedback and management
This episode offers practical insights on designing for behavior change through the science of positive reinforcement. A must-listen for product teams looking to create more engaging experiences and anyone interested in the psychology of meaningful habit formation!
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