Identity at the Center #379 - The Strategic Importance of Identity Security in Enterprises with Eve Maler
Oct 13, 2025
Eve Maler, founder and CEO of Venn Factory, is an identity industry veteran working to shift how CEOs view identity. She discusses the critical role of identity as a strategic asset amid rising AI and cybersecurity threats. Eve warns of increasing executive liability and the chaotic ownership of identity functions within organizations. She shares insights on how to escape organizational paralysis and emphasizes the nuances of valuing identities as corporate assets. The conversation closes with practical public speaking tips, blending serious insights with lighter notes.
AI Snips
Chapters
Transcript
Episode notes
Identity As A Strategic Asset
- Identity must be treated as a strategic asset, not just infrastructure, to unlock cross-functional value.
- Eve Maler argues CEOs must enable and resource identity to drive competitiveness and safety.
Executives Must Own Identity Risk
- CEOs should recognize personal liability rising from breaches and act on identity risk.
- Eve Maler urges executive-level attention because regulators hold leaders personally accountable.
AI Raises High-Value Attack Surface
- AI amplifies spear-phishing and deepfake risks, making C-suite targets more vulnerable.
- Maler shows AI both scales attacks and demands identity defenses at executive levels.