Starter Story How I Built A $1M Business From This Starbucks | Starter Story
Jan 11, 2026
Pat shares his journey from a mundane 9-5 accounting job to running a million-dollar business. He reveals how questions sparked his first product idea, and how fear held him back until he found motivation in the book 'Deep Work.' With just two focused hours daily at Starbucks, he launched his project and built an audience that went viral on Reddit. Monetizing through sponsorships and case studies validated his approach, leading him to quit his job and fully commit to his dream.
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Building From Two Hours A Day
- Pat Walls started Starter Story while working a full-time job and only had two hours a day to work on it from Starbucks.
- He used a consistent routine to turn small daily sessions into meaningful progress over months.
Create A Daily Deep-Work Contract
- Read Deep Work and commit to timed, focused sessions to develop flow and produce real progress.
- Set a concrete, repeatable contract with yourself (place, time, timer) and honor it daily.
Early Traction Through Consistency
- In months, Pat launched Starter Story, published dozens of case studies, and grew a newsletter to 100 subscribers.
- A viral Reddit post then dramatically increased traffic and validated the concept.
