Leading technology with a toothbrush - How to create customer-centric innovation and market disruption Tech leaders sit at the heart of an organization. They are the enablers of the businesses in this digital world we live in. Decisions they make, impact the present, and mold the future. In this episode of CTO Confessions, we speak to the tech leader of a very niche business. They have taken the simple toothbrush and added an impressive dimension to it. Marrying the world of personal preventative dental health care with that of dental insurance, through a technology-enabled toothbrush. What you might call "smart dental care." Brian Hough, Dental Beams CTO, joins us to talk about his tech challenges and wisdom around creating a truly customer-centric product. He describes how, through organizational and tech leadership, Dental Beam creates a strong feedback loop between the development teams and the needs of the end customer. Forming tight awareness and close feedback loops to get the product offering absolutely right. Key takeaways from the Podcast are: - Why it's important to invest in development that sets the groundwork for future innovation and product agility - Creating high performing engineering teams that fully own their work. - How to improve the success of a product by having more eyes on the customer's needs Our Guest: Brian Hough LinkedIn: https://www.linkedin.com/in/brhough/ Website: https://polished.js.org/  (OSS) Twitter: https://twitter.com/b_hough Intro and background music: Craig MacArthur - Power Shutoff (https://www.youtube.com/watch?v=x74iB_jtauw)