The Sunday Times’ tech correspondent Danny Fortson brings on Antonio Garcia Martinez, one of the architect’s of Facebook’s ad system, to talk about his days at the social media giant (2:15), what Cambridge Analytica did (4:55), the Wild West of online information (7:45), how Facebook has responded to the scandal (10:00), on how trust has been broken (12:40), why a subscription model would be hard to implement (14:30), whether Facebook is too big to govern (17:05), if it can recover (18:45), how Facebook backed into its ad-driven model (21:45), why breaking it up may not solve the problem (24:15), why #deleteFacebook won’t move the needle (25:00), and the Facebook buffalo (27:00).

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