Rethink Real Estate How to Scale Listings with Digital Ads & Mailers like Top Florida Real Estate Agent | Rethink Real Estate S4E30
In this episode of Rethink Real Estate, host Ben Brady sits down with Jupiter, Florida’s powerhouse listing agent, Erica Wolfe — also known as The Wolfe Pack. With 88% of her $73M in production coming from listings, Erica opens up about how her team has mastered digital farming, market domination, and building a listing-focused business fueled by data and intentional structure.Ben and Erica dig deep into everything from database management and qualifying leads, to setting high but realistic sales goals and leading a tight-knit, high-performance team. They also explore how to attract the right agents, how to structure splits with transparency, and the math agents overlook that’s costing them income.If you’re looking to scale your listings, build a strong team culture, and use digital ads and direct mail the way top agents do — this is the episode to watch.Timestamps & Key Topics:[00:00:00] - Erica Wolfe on Goal Setting, Listings, and Team Structure[00:05:30] - The Power of Data Hoarding and Database Segmentation[00:11:56] - How Wolfe Pack Converts Leads and Qualifies Quickly[00:18:36] - Digital Ads, Mailer Strategy, and Market Presence[00:25:59] - Navigating Insurance & Florida Market Conditions in 2025🔗 Related Resources Below:🌐 For more information on Harcourts Auctions our non-distressed auction platform feel free to visit https://www.harcourtsauctions.com🔗 Connect with Erica Wolfe and The Wolfe Team:https://wolfeofrealestate.com/https://www.facebook.com/WolfeOfRealEstatehttps://www.instagram.com/thewolfeteamre/https://www.instagram.com/wolfeofrealestate/https://www.linkedin.com/in/jupiterflrealtor/https://www.youtube.com/c/WolfeOfRealEstate/🔗 Connect with Ben Brady and Harcourts Auctions: https://www.facebook.com/Benbradyharcourtshttps://www.linkedin.com/in/ben-brady-0b223517https://www.instagram.com/harcourtsauctionshttps://www.facebook.com/HarcourtsAuctions🎧 Like the episode?✅ Drop a comment with your favorite takeaway✅ Hit like and subscribe✅ Share it with a fellow agent trying to scale their listingsLet’s help more agents rethink real estate, one strategy at a time.