What happens when Meghan Markle wears your clothing? With HATCH Founder Ariane Goldman

Joining me on today’s episode is Ariane Goldman. Founder of HATCH. 

HATCH is a contemporary lifestyle brand dedicated to chic clothing for before, during and after pregnancy. While pregnant in 2010, Ariane noticed a void in the maternity clothing market and it was at that moment the concept of HATCH was born.

The brand is designed to celebrate the many changes that a woman’s body experiences throughout their pregnancy, while making them feel as chic and beautiful as ever. In a natural expansion for the brand, HATCH Mama non-toxic beauty was launched in 2018 providing plant based self-care essentials for all mothers. The solution driven lines are crafted to carry women through pregnancy, and beyond.

In this episode we cover what learnings Ariane was able to take from her first venture into the second, how she got it off the ground and the moment that everything changed - when Megan Markle propelled the brand into the global spotlight after wearing a HATCH dress.

LINKS WE MENTION:

Ariane’s Instagram 

HATCH’s Instagram 

HATCH’s Website

In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.

Female Startup Club's Instagram

Meghan Markle in Hatch Maternity Dress 

Megan Markle in Hatch Dress 

Podcast : How I Built This with Guy Raz 

Podcast: The Daily from The New York Times 

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