30 Minutes to President's Club | No-Nonsense Sales Sell Playbook: Cold Call Openers
4 snips
Aug 2, 2024 Explore the world of cold calling with insights from data on over 300 million calls. Discover the pitfalls of cliched openers and learn impactful techniques to engage prospects genuinely. Effective openers like the tailored permission approach and the 'heard the name tossed around' strategy are highlighted. Plus, get productivity tips for follow-ups and strategies that truly make a difference. Dive into research-based insights that can transform your cold calling game!
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Avoid "Bad Time" Opener
- Avoid starting cold calls with "Did I catch you at a bad time?" as it has the lowest success rate of 2.15%. - This opener signals desperation and interrupts the prospect negatively, causing rejection or hang-ups.
Skip "How's Your Day Going"
- Don't use "How's your day going?" on cold calls as it has just a 7.6% success rate and feels insincere. - Prospects expect a sales pitch after it and it signals disingenuous ice-breakers.
Tailored Permission Opener Works
- Use a tailored permission opener with relevant context to your prospect, own that it is a cold call, and ask permission to pitch. - This approach has an 11.18% success rate and builds transparency and permission early on.