SPI 727: An Epic SPI Success Story with Jackie Nourse
Oct 25, 2023
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Jackie Nourse shares her success story of building an amazing business around traveling full-time. She discusses the challenges she faced, the impact of the pandemic, and her rebranding efforts with SPI. The conversation covers building online and offline communities, creating life-changing experiences, and the value of personal connections in the travel industry.
Starting a podcast can lead to success, even if faced with initial criticism.
Building a community and fostering relationships are crucial in the travel industry.
Deep dives
The Importance of Having the Right Processes and Systems in Entrepreneurship
One of the most common myths about entrepreneurship is that everything gets easier as you go along. However, success can actually be one of the hardest moments in the entrepreneurial journey, especially without the right processes and systems in place. This is why having streamlined accounting, financial management, inventory, and HR systems, like NetSuite by Oracle, is crucial for business success.
The Power of Creating Personalized Solutions for Business KPIs
NetSuite, which has turned 25 this year, has helped over 36,000 businesses upgrade to their cloud financial system. These companies have benefited from NetSuite's customized solutions that provide a single source of truth for all key performance indicators (KPIs). Having all relevant data in one efficient system allows businesses to manage risk, improve forecasting accuracy, and enhance profit margins.
The Impact of the Pandemic on the Travel Industry and How it Impacted Adventure Travel Specialist, Traveling Jackie
The COVID-19 pandemic had a significant impact on the travel industry, including adventure travel specialist Traveling Jackie. With travel restrictions and border closures, the industry came to a standstill. Jackie describes the challenges and emotional toll it took on her, noting how travel has always been a central part of her personal and professional identity. However, she found ways to stay connected with her audience through virtual retreats and exploring local destinations.
Bringing People Together and Creating Unique Travel Experiences with Jump Adventures
Jackie's company, Jump Adventures, focuses on bringing people together through curated travel experiences. By fostering relationships with local vendors and tour guides, Jackie ensures that her trips deliver the best experiences for her clients. She emphasizes the importance of creating a community among travelers, allowing them to connect with each other before and after their trips. Additionally, she has leveraged Circle to create spaces like Base Camp for trip participants and has experimented with live podcast recordings to provide a behind-the-scenes experience for her audience.
#727 I'm always harping on the importance of starting a podcast to grow your brand. And for good reasons! But what would happen if you were to take my advice and the first piece of feedback you receive is a one-star review? Would you give up? That's the exact situation Jackie Nourse, aka Traveling Jackie, faced. Undeterred, she followed her passion and turned it into one of my favorite success stories! At JUMP Adventures, Jackie has built an amazing business around her mission of traveling full-time. Listen in to learn how she pulled it off and how she now brings her community along on her trips! This is an excellent conversation about bringing people together online and offline, building your version of the ideal life, and overcoming challenges. Join us because Jackie shares an inside look at the life-changing experiences she creates and why her audience keeps coming back for more! Show notes and more at SmartPassiveIncome.com/session727.