

Inside Milan Fashion Week: Gucci’s high-stakes debut, Diesel’s spectacle and what’s next for Bottega
Sep 26, 2025
Madeline Galassi, Betches' new style director, dives into Milan Fashion Week's buzzworthy moments. She shares insights on the high-stakes debut of Gucci by Demna, marked by a star-studded film premiere and immediate product launches. The excitement of Diesel's interactive scavenger hunt and Fendi's vibrant designs are explored. Galassi also weighs the implications of Nike's new partnership with Skims and discusses the ongoing evolution within the fashion industry as brands like Burberry and Simone Rocha make bold moves.
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Partner To Enter New Categories
- Use partnerships to fill capability gaps quickly and credibly.
- Nike + Skims shows brands can enter hard categories by pairing tech with trusted consumer fit.
Sizing Signals Serious Intent
- Skims x Nike targets size inclusivity with broad sizing and bra ranges.
- That range signals the collaboration aims for genuine market reach, not just PR.
Minimalism Echoes Contemporary Trends
- The campaign leans into Yeezy-esque minimalism and uniformity in color.
- That aesthetic positions the line between performance and lifestyle, echoing current trends.