Today’s mini-episode features an article we wrote for our friends at Phiture for their blog Mobile Growth Stack. We talk about some of the limitations of the d1, d7, d30 metrics - especially in evaluating the health of users who have been in your app for a long time already; and we recommend 3 other metrics that fill in the gaps.

Key Highlights:

👀 d1, d7 etc. metrics tell you how your new users progressed through an app - but not how your existing users reacted. They also tell you if a user returned, but not if a user was retained after they returned.
💪 CURR - measures the health of your currently active users.
🏋️ NURR - measures the health of your newly(or recently) acquired users.
🎗 RURR - measures the health of your resurrected users.
3️⃣ All three complement traditional retention metrics.


Check out the show notes here: https://mobileuseracquisitionshow.com/episode/the-problem-with-traditional-retention-metrics-and-3-metrics-to-fill-in-the-gap-via-phitures-mobile-growth-stack-blog/

Check out the original blogpost here on the Mobile Growth Stack blog.
https://phiture.com/mobilegrowthstack/the-problem-with-traditional-retention-metrics/

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