The Best One Yet 🍼 “Breast Milk Ice Cream” — Frida’s lactation gelato. Robinhood’s mail-order-cash. America’s “Car Bloat.”
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Mar 28, 2025 Frida Baby is set to launch breast milk-flavored ice cream, turning heads with its unique marketing twist. Robinhood ventures into the banking world, emerging as the Airbnb of finance. Meanwhile, the phenomenon of 'car bloat' reveals how America's love for oversized vehicles is complicating traffic. The hosts dive into these quirky trends and their implications, blending finance and consumer culture in an entertaining way.
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Productizement
- Frida's ads, often rejected for being too graphic, led them to create the ice cream.
- This unconventional product serves as an advertisement, avoiding censorship.
Frida's "Gross" Strategy
- Frida focuses on "gross" products that other companies avoid, finding success in underserved markets.
- Their snot sucker controls 54% of the market, demonstrating the potential of catering to overlooked needs.
Breast Milk Ice Cream
- Frida Baby, known for baby and postpartum products, is launching a breast milk-flavored ice cream.
- This "productizement" is a marketing strategy to bypass ad restrictions.