The Best One Yet

🍼 “Breast Milk Ice Cream” — Frida’s lactation gelato. Robinhood’s mail-order-cash. America’s “Car Bloat.”

Mar 28, 2025

Frida Baby is set to launch breast milk-flavored ice cream, turning heads with its unique marketing twist. Robinhood ventures into the banking world, emerging as the Airbnb of finance. Meanwhile, the phenomenon of 'car bloat' reveals how America's love for oversized vehicles is complicating traffic. The hosts dive into these quirky trends and their implications, blending finance and consumer culture in an entertaining way.

22:53

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Quick takeaways

Frida's breast milk ice cream, marketed as a product-tizement, highlights how embracing unconventional themes can differentiate brands in competitive markets.

Robinhood's expansion into banking services represents a significant strategic shift, positioning the company as a convenient alternative to traditional financial institutions.

Deep dives

Introduction of Breast Milk Ice Cream

A new product called breast milk ice cream is set to launch by the company Frida Baby in nine months, sparking curiosity and discussions about unconventional flavors. This innovative ice cream is flavored to mimic breast milk but is not actually made from it, which Frida confirmed to address skepticism regarding its authenticity. The concept is a strategic marketing move defined as a 'productizement,' allowing Frida to promote its brand without the typical restrictions faced by advertising due to graphic representations of motherhood. The entrepreneurial insight behind this product is that embracing the 'gross' can differentiate a brand in a saturated market, as competition often avoids dealing with unappealing themes.

Intro

9min

Innovation and Challenges in Modern Finance and Marketing

7min

The Phenomenon of Car Bloat: Size and Consumer Preference

4min

Innovative Products and Trends: From Breast Milk Ice Cream to Car Bloat

7min

Frida’s breast milk-flavored ice cream is due in 9 months… It’s not April Fool’s, it’s a “product-tizement.”

Robinhood launched big bank products this week… but we think it’s the Airbnb of Finance.

American cars are now so big it’s affecting traffic… So we’ll explain “Car Bloat” and “The Panamax Effect."

Plus, Jeff Bezos just sent out invites to his wedding (we got the financial deets)...

Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Goldfish Crackers 🧀

Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.

“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.

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