Found: Taking on Nvidia and betting on transformers with Gavin Uberti from Etched
Nov 29, 2024
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Gavin Uberti, co-founder and CEO of Etched, dives into the booming world of AI chips specialized for transformer models. He boldly challenges Nvidia with the assertion that Etched's chips will drastically outperform competitors. Discussion ranges from market challenges and the demand for energy-efficient solutions to his unique journey from Harvard dropout to AI innovator. Gavin also sheds light on the complex fundraising landscape for startups and the importance of building a strong team amidst the rapid growth of the AI sector.
Gavin Uberti highlights Etched's focus on developing specialized chips for transformer models, positioning itself uniquely against competitors like Nvidia.
The rapid success of ChatGPT substantiated Etched's bet on transformer architecture, leading to increased investment interest and validation in AI hardware demand.
Deep dives
Etched's Focus on Transformers
Etched, founded by Gavin Uberti, specializes in chips designed specifically for transformer models in artificial intelligence, differentiating itself from competitors like NVIDIA. The company opt to focus solely on transformer models, arguing that despite the risks, this approach can yield chips that operate significantly faster than existing alternatives. Unlike typical AI chips which can run a range of model architectures, Etched's chips are engineered to maximize performance for transformers, thus achieving heightened speeds by processing data more efficiently. This specialization allows Etched to cater to a growing demand for transformer-powered applications that are becoming increasingly prevalent in various AI use cases.
The Impact of ChatGPT
The introduction of ChatGPT significantly validated the foundational beliefs of Etched's co-founders regarding the future of transformers. Initially, their focus on this specific architecture appeared risky, as there were limited killer applications at the time of their founding in 2022. However, the explosive popularity of ChatGPT transformed the AI landscape, attracting investors and validating demand for rapid processing capabilities in large language models. This shift not only boosted fundraising opportunities for Etched but also established the necessity for specialized chips in a competitive AI market.
Environmental Considerations in Chip Production
Gavin Uberti acknowledges the significant environmental impact associated with semiconductor manufacturing, particularly the high resource consumption involved in chip production. Although developing chips in the U.S. is essential for maintaining technological leadership, the manufacturing process is fraught with challenges that can deter talent. The industry requires skilled professionals capable of addressing the technical complexities of chip production while navigating rigorous operational demands. Addressing these environmental and logistical challenges is crucial for sustainable growth in the semiconductor field as demand for powerful AI technologies continues to rise.
Leadership and Company Culture at Etched
Gavin Uberti emphasizes the importance of building a strong company culture and assembling top-tier talent as essential components of being a successful CEO, particularly in the fast-evolving semiconductor space. He is committed to fostering an in-person work environment that inspires dedication and innovation among employees. By recognizing his limits and hiring experts in various technical areas, he aims to establish a team that can effectively drive the vision of Etched forward. This focus on recruitment also extends to ensuring that the employees feel valued and well-compensated, fostering a culture of motivation and retention as the company evolves.
We hope those of you in the U.S. had a Happy Thanksgiving! And as a holiday treat this week, Equity is bringing you an episode of our sister show, Found.
AI startups are everywhere, but there can't be any innovation without proper computing power. Found hosts Becca and Dom sat down with Gavin Uberti, co-founder and CEO of Etched, an AI chip startup focusing on developing specialized chips. Gavin shares the bold bet his startup is making on transformer models for AI chips, aiming to take on industry giant Nvidia. They discuss how Etched is developing specialized chips that they claim will be an order of magnitude faster than competitors, and Uberti shares his insights on the future of AI hardware as models continue to rapidly scale up in size and capability.
Credits: Equity is produced by Theresa Loconsolo with editing by Kell. Bryce Durbin is our Illustrator. We'd also like to thank the audience development team and Henry Pickavet, who manages TechCrunch audio products.
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