People Magic: How to Build a $1M Community Start Small: Validate Your Community with a 14-Day Challenge
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Jul 17, 2025 Discover the power of small wins as you launch your online community with a finite challenge like a 14-day bootcamp. Overcome fears of low attendance by starting with just 30 members and gain insights on effective pricing and validation strategies. Learn to embrace bite-sized steps for a smoother launch process and use mini launches to keep the momentum going. Plus, enjoy the journey and explore upselling opportunities to transition participants into loyal members.
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Start with Small Challenges
- Start your community launch with a small, time-bound challenge or cohort instead of an annual membership.
- This approach minimizes risk and helps you learn and adjust quickly based on real interest and engagement.
Find 30 Paying Members
- Aim to find your first 30 paying members to validate community demand.
- Charge appropriately for your challenge or cohort to confirm real interest and revenue potential.
Starting Small Unlocks Insights
- Starting small helps you identify where people are most interested and how you can best support them through transitions.
- This method unlocks powerful insights about demand and community focus.