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Meta's New AI Translations

Aug 27, 2025
Discover how Meta's latest AI-powered translations are set to revolutionize content creation. The discussion revolves around auto-dubbing and lip-syncing, making videos accessible to multilingual audiences. There's a focus on the business growth potential for creators through short-form content on platforms like TikTok and Instagram. The hosts examine the ease of using these new tools, ensuring creators can expand their reach and engagement like never before. Tune in to explore the future of video content and audience engagement!
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ANECDOTE

MrBeast Request Prompted Meta Feature

  • MrBeast asked Mark Zuckerberg for a translation feature and Meta delivered AI-powered translations for videos.
  • Jamie recalled trying translations before and facing roadblocks that MrBeast could bypass by hiring dubs.
INSIGHT

Auto-Translate Plus Lip-Sync Options

  • Meta's Translate With Meta AI can auto-translate voices and optionally add lip-sync to short-form videos.
  • Creators can toggle translation, lip syncing, and review-before-publishing for control.
ADVICE

Review Translations if Brand Matters

  • Review translated versions before publishing if quality or brand safety matters, especially across many languages.
  • Expect many creators to skip reviews for volume growth, but larger channels should assign reviewers.
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