

The Jackpod: Homeland insecurity
Oct 3, 2025
Jack Beatty, a seasoned news analyst, dives into Kristi Noem's intriguing journey from South Dakota rancher to the head of the Department of Homeland Security. They explore Noem's political ambitions fueled by controversies like the estate tax and her persona as 'Ice Barbie.' Beatty addresses the impact of Corey Lewandowski on DHS operations, the risks of mismanagement, and Noem's performance strategies that blur the lines between governance and media spectacle. The discussion highlights her national profile amidst significant challenges at a sprawling agency.
AI Snips
Chapters
Books
Transcript
Episode notes
Ranch Roots And A Political Spark
- Kristi Noem grew up on a cattle ranch in western South Dakota and won Miss Snow Queen, which propelled her public profile.
- An inheritance tax bill on her father’s estate pushed her into conservative politics and launched her political career.
Cosplay Campaigning Carried To Washington
- As South Dakota governor Noem starred in ads dressing as various workers, which critics call cosplay and glamorized her image.
- She carried the same performative style into Washington, appearing in costumes for media and TV commentary.
Corey Lewandowski's Shadow Role
- Corey Lewandowski, Noem's close associate, moved with her to Washington and exerted outsized influence inside DHS.
- Lewandowski reportedly fired and installed senior officials, prompting concerns that he runs the department behind Noem's public persona.