International expansion is a difficult phase most ambitious scaling companies will ultimately face. How then should you go from selecting your target markets to all the way establishing an operational team in place? Joining us to walk through how startups should approach this delicate process is Sofia Dolfe, Principal at Index Ventures.
There are a handful of key factors you should consider when thinking about expansion - market size, localisation, competition, familiarity, regulation and capital. In this talk Sofia explains how to analyze each of these as a scaling startup and outlines the common challenges companies face, while giving concrete advice on how to combat them.
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