Laura Meckler, a national education writer for The Washington Post, shares her insights into the behind-the-scenes world of Sesame Street. She reveals the show's new focus on emotional well-being, aiming to teach kids how to manage their feelings. Laura discusses the challenges Sesame Street faces as it searches for a new streaming partner amidst financial struggles. The conversation highlights the show's evolution while honoring its educational legacy and its significance in children's media today.
The upcoming season of Sesame Street is focusing on children's emotional well-being by helping them manage feelings like anger and sadness.
Sesame Street faces financial challenges and the need for a new streaming partner while adapting to the competitive landscape of children's television.
Deep dives
Focus on Emotional Well-Being
The upcoming season of Sesame Street will emphasize the emotional well-being of children, particularly in light of the challenges faced during the pandemic. This season aims to help kids recognize and manage emotions such as anger, frustration, and sadness through engaging storylines and character interactions. The creators conducted in-depth research and collaborated with experts in early childhood emotional health to craft scripts that effectively convey these messages. By using relatable scenarios, such as a misunderstanding between Bert and Ernie during a birthday celebration, the show seeks to provide children with strategies to cope with their feelings.
Challenges Facing Sesame Street
Sesame Street is navigating a challenging landscape in children's television, facing increased competition and financial pressures. As production costs rise, the show is reexamining its audience engagement and relevance among today's children. Concerns were raised about reaching an adequate number of viewers, as the show may not resonate with the youngest viewers being introduced to it. The show is also shifting its focus by reducing the number of core characters, ensuring that familiar favorites remain while experimenting with new storytelling approaches.
The Business of Sustaining Sesame Street
The business operations behind Sesame Street are currently under scrutiny due to its expensive production model and a precarious financial future. After a significant partnership with HBO, which helped stabilize the show's revenue, the loss of this relationship has left a funding gap that needs to be addressed. The team is actively seeking new streaming partners to secure necessary financial support, as the future of the show hangs in the balance. Despite these challenges, the creators maintain optimism about the show's longevity, emphasizing the importance of adapting to children’s evolving needs to ensure ongoing relevance.
“Sesame Street” is an American institution. It began airing in 1969 as an educational program intended to help toddlers prepare for kindergarten. It has grown into a cultural staple and become one of the longest-running shows in TV history.
But as she was reporting, Laura learned that “Sesame Street” is in a fight for its own survival. Warner Bros. Discovery, which currently distributes “Sesame Street,” has announced that it will not renew the show’s contract for another term. Now, the iconic show is on the hunt for a new streaming partner and is preparing a major reimagining as it tries to adapt both to the needs of today's kids and to the increasingly competitive world of children’s TV.
Today’s show was produced by Peter Bresnan. It was edited by Maggie Penman and mixed by Sam Bair.