Why are most startups crashing and burning before they even get off the ground? It’s NOT what you think. In this episode of Bridge the Gap, Adam and Dale uncover the brutal truth with 3x founder and marketing powerhouse Lindsay Tjepkema.

Here’s what you’re getting:
❌ Why 90% of Founders Are DESTROYING Their Growth Without Knowing It
✅ The ICP Myth: Why You’re Targeting the WRONG People (And How to Fix It Today)
⚠️ The Dangerous “Playbook Trap” That’s Holding You Back
💡 The Real Way to Build a Human-Centric Brand That Can’t Be Ignored

Most founders are making the same fatal mistake—waiting too long to re-evaluate their ICP, Buyer Persona, and Value Proposition. Miss this and your business is toast. 🥀

📌 Subscribe and grab exclusive, actionable insights from our newsletter at https://revenue-reimagined.com before it’s too late!

Follow Lindsay - https://www.linkedin.com/in/lindsaytjepkema/

PS - huge shout out to Sendoso for sponsoring our show.

We could not do this without you.

See how Sendoso can help increase pipeline, ROI, and customer retention.

We are also proudly supported by Pursuit Sales Solutions - Where Hiring A+ Sales Employees is NOT a Pain in the Ass!
https://pursuitsalessolutions.com/revenuereimagined

ZoomInfo is also a proud sponsor - check them out here!

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers?

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

200TH EPISODE SPECIAL - Our Origin Story