Our Future Podcast
#13 America's love for crunchy snacks is making this 26-year-old rich
Sep 27, 2023
Griffin Spolansky, owner of Mezcla, a snack bar brand, shares the success story of his business. Taylor Hersom discusses the growth of his cybersecurity consulting firm. The podcast explores America's love for crunchy snacks, the importance of retail in the food industry, making millions on gig economy platforms, connecting revenue and pricing, and building cyber security solutions for new technologies.
35:40
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Quick takeaways
- Mezcla's success in the cpg industry stems from its unique approach of infusing spices and flavors into protein bars, appealing to the modern consumer with gluten-free, vegan options and under 200 calories per bar.
- Eden Data's founder, Taylor Hersom, tapped into the high demand for standardized security programs among startups, solving their security requirements dilemma and offering a proactive, revenue-driven approach to secure a successful niche in the cybersecurity industry.
Deep dives
Griffin Spolanski: Dominating the Snack Bar Market with Mezcla
Griffin Spolanski, founder of the snack bar brand Mezcla, has found success in the highly competitive cpg category. Mezcla takes a unique approach to the market by infusing different spices and flavors into what is typically a plain vanilla product, creating a crunchy protein bar that tastes like a rice crispy treat mixed with a crunch bar. With its focus on flavor, gluten-free and vegan options, and under 200 calories per bar, Mezcla appeals to the modern consumer. Griffin's strategy includes penetrating the retail market early on, seizing opportunities, and highlighting the importance of differentiating from competitors in order to succeed in the cpg industry.
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