

Brook Cupps on The Power of Story in Culture Building, Offensive Role Clarification, and Becoming Anti-Fragile {Centerville HS}
Jul 18, 2025
Brook Cupps, a dynamic coach and author from Centerville HS in Ohio, shares his insights on building a strong team culture through storytelling. He emphasizes how personal narratives foster resilience and unity among athletes. The conversation dives into the importance of role clarification in offensive strategies, enhancing player dynamics. Cupps also discusses balancing ambition with family, the transformational power of accountability in sports, and unique coaching strategies like 'Skull Sessions' to build anti-fragility in players.
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Powerful Personal Coaching Moment
- Brook Cupps shares a personal story about frustration with his young daughter interrupting his work.
- This moment made him question his coaching identity and priorities, leading to a shift in his approach.
Storytelling Shapes Culture and Mindset
- Stories make team culture tangible and real for players, connecting core values with real examples.
- Storytelling helps players control their reactions by choosing empowering narratives over victimhood.
Coaching Transformation Through Family
- Brook Cupps recounts how chasing wins nearly ruined his coaching and family life.
- He realized true coaching impact is about life influence, not just championships and accolades.