The Herd with Colin Cowherd Joe and Jada - Jermaine Dupri on Kris Kross & Da Brat, dating Janet Jackson, Usher’s Confessions & Mariah Carey
Jul 10, 2025
Jermaine Dupri, a legendary record producer and founder of So So Def Recordings, shares his journey from dancer to music mogul. He reminisces about discovering iconic acts like Kris Kross and Da Brat, and his significant collaborations with Usher and Mariah Carey. Dupri opens up about his relationship with Janet Jackson, his transition to a vegan lifestyle influenced by music legends, and his work on the Magic City documentary. He also reflects on Atlanta's vibrant hip-hop scene and the importance of nurturing emerging talent.
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Jermaine's Dance to Rap Journey
- Jermaine Dupri started as a dancer at 12 and toured with Run DMC's Fresh Fest.
- He stopped school due to no credit system for touring kids in Atlanta back then.
How Hip Hop Came to Atlanta
- Hip hop arrived in Atlanta through migrating New Yorkers and local radio exposure.
- Dance crews, local parties, and limited radio slots helped shape the early scene.
Discovery of Kris Kross
- Jermaine discovered Kris Kross randomly at a mall and won their trust over time.
- He wrote "Jump" the night before recording, sensing its huge potential immediately.