The migration to online retailing is putting U.S. states in a bind. Their reliance on sales tax from local brick and mortar retailers means that as local sales lessen, so does the sales tax revenue from those transactions. Some of these states are now attempting to expand who is liable for sales taxes, and some states now say this includes companies with local Internet affiliates. Our guest today, Oliver Roup, is the CEO of VigLink.com, an affiliate marketing company. He says targeting affiliates is wrong. He suggests another solution, and he’s here today to discuss it with Practical Ecommerce’s Kerry Murdock.
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