

Breaking Barriers and Building Bridges: Understanding the Arkansas Asian Business Community with Yang Luo-Branch
About the Show:
"There are global opportunities in business, and most of those opportunities emanate from right here in Arkansas.”
- Randy Wilburn
In Episode 245 of the I Am Northwest Arkansas podcast, Randy Wilburn engages in a captivating discussion with Yang Luo-Branch, President of the Arkansas Association of Asian Businesses, and board member Michael Mourot. They delve into the dynamic landscape of the Arkansas Asian business community.
Yang Luo-Branch shares her inspiring journey of founding the organization, focusing on her deliberate efforts to bridge the cultural gap between Asia and Arkansas. She underscores the critical role of communication in building relationships and fostering mutual understanding. Michael Mourot expands on this by highlighting the diversity within the Asian business community, clarifying that it encompasses a wide range of countries beyond China.
The conversation also explores the "five personas" of the Arkansas Asian business community, revealing the vast potential for growth and networking in the region. Through their stories and insights, Yang and Michael are instrumental in creating a more inclusive and prosperous business environment in Northwest Arkansas. This episode is a rich source of information for anyone interested in the evolving dynamics of the region's business landscape.
What you will learn in this episode:
- Expand your business horizons and tap into the thriving Asian market by joining the Arkansas Association of Asian Businesses (AAAB).
- Learn the secrets to bridging the gap between Arkansas and Asia, opening up new avenues for growth and success in your business.
- Gain a competitive edge by understanding the importance of cultural understanding and communication when conducting business with Asian counterparts.
- Unlock the power of building strong business connections in Asia and discover the endless opportunities it can bring to your company.
- Support and promote Asian businesses in Northwest Arkansas to foster a diverse and inclusive business environment that benefits everyone.
All this and more on this episode of the I am Northwest Arkansas podcast.
Important Links and Mentions on the Show*
Email Arkansas Association of Asian Businesses (AAAB)
Arkansas Association of Asian Businesses on Instagram
Arkansas Association of Asian Businesses on Facebook
Arkansas Association of Asian Businesses
Arkansas Association of Asian Businesses on Linkedin
Connect with Yang Luo-Branch on LinkedIn
Connect with Michael Mourot on LinkedIn
Tune in to KUAF 91.3 FM to listen to the I Am Northwest Arkansas podcast on Ozarks at Large.
This episode is sponsored by*
Signature Bank of Arkansas "Community Banking at its Best!"
Northwest Arkansas Council - "Life Works Here!"
*Note: some of the resources mentioned may be affiliate links. This means we get paid a commission (at no extra cost to you) if you use that link to make a purchase.
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Thank you for listening to this I am Northwest Arkansas podcast episode. We showcase businesses, culture, entrepreneurship, and life in the Ozarks.
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Mentioned in this episode:
FindItNWA.com
Looking to discover the best local businesses in Northwest Arkansas? 🌟 From cozy cafes to essential services, FindItNWA.com has got you covered. Connect with your local community with just one click and explore something great. Visit finditnwa.com today! #LocalBusiness #CommunitySupport"
Winetopia 2025
We’re back at the barn! Winetopia is THE annual event that highlights the best of what our NWA Community has to offer, and we are thrilled to be back at the Barn at the Stonebreaker this year! Winetopia is where you can taste incredible top-tier wine, local craft beer, top-shelf bourbon, a variety of other spirits from our favorite local distilleries, AND hand-crafted mocktails. A specially-selected menu from Stonebreaker catering and our favorite Mia Tarts round out the evening! A ticket is all you need to access one of the most special nights of the year. Your favorite features from Winetopia will be there - the famous wine toss with Carny in the Corner, DJ Shortfuze spinning smooth tracks all night long, and the best silent auction around! You’ve been waiting all year for this event, and it’s now around the corner! We cannot wait to see you there!
Apple Seeds An Evening at the Farm, Saturday, October 11th, 2025
Evening at the Farm is a celebration of community and togetherness. Gather with friends, family, and fellow food enthusiasts for a memorable farm-to-table meal. What began as a small gathering has grown into one of our most beloved traditions, celebrating the flavors of the season and the community that makes it all possible. By attending this event, you'll not only treat yourself to an unforgettable culinary experience but also support our mission to empower and nourish our community.