Make Emails A High ROI Activity Using A Healthy Domain with Jesse Ouellette

This episode of the Live Better Seller Better Podcast features Jesse Ouellette, Founder of LeadMagic, Revenue Advisory, and Co-Founder of Agency Source. One of the main killers of SaaS pipeline barely goes noticed and even if it does, not many know how to actually address it. And that is deliverability – are your emails getting through to the people they are being sent to?

Today, Jesse shares a lot of valuable insight on the use of domains and how to effectively use them to actually help us produce pipeline and not the other way around. He also talks about thinking critically about the use of emails in connection to your domains not only so that your emails are getting read but also to get your prospects to follow through.

HIGHLIGHTS

• Early signals showing your domain isn't the best
• What should you do to protect your domain
• One of the rules of cold email is to respect the person's decision to opt out 
• Establish rules when building and using your system

QUOTES

The strength of email when you learn to avoid spam  - Jesse: "Email is a protocol. It is not a web application or a social media algorithm control. It is an incredibly valuable asset if you learn how to use it right and you learn how to run the right response marketing or sales motion with it."

You still have to make it easy to unsubscribe - Jesse: "Remember you want this not to be automated emails. This is not a marketing email, this is not an automated newsletter or a promo to a webinar. This is a person emailing another person with legitimate interest and that's why you're able to continue to do it."

Understand that when you take somebody’s time they could be upset - Jesse: "As much as people say they hate spam or whatever, I think if you surveyed everybody, they'd probably say 'well, it doesn't take any of my time to respond and I don't have to respond.' So that's why I think there's a tremendous amount of value for a start-up to really figure out how to do this right."

You can find out more about Jesse in the links below:

• LinkedIn: https://www.linkedin.com/in/jesseoue/
• Newsletter: https://www.linkedin.com/newsletters/saas-growth-tips-tools-6865821061750030336/

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