“There’s so much noise out there. Right now every influencer is recommending the Rhode Blush, but what about the blush you recommended two weeks ago?” says clean cosmetic chemist Krupa Koestline, founder of KKT Innovation Labs. In this episode of Clean Beauty School, host and beauty director Alexandra Engler chats with Koestline about what MoCRA gets right and wrong, the clean beauty backlash, and the most exciting beauty trends on the horizon.

Show notes:

-New customers of Vuori enjoy 20% off your first purchase when you visit vuori.com/beautyschool. Along with that, you’ll get free shipping on any U.S. orders over $75 and free returns.

-Follow our guest: @KKTlabs

-Learn more about your work: https://kktlabs.com/

-Shop products mentioned in this episode: NOPALERA shampoo and conditioner bars, Youth To The People 10% AHA + Yerba Matte Smoothing Energy Body Scrub, The Ordinary Hyaluronic Acid 2% + B5, The Ordinary Soothing & Barrier Support Serum, Le Prunier Plum Beauty Oil, May Lindstrom The Blue Cocoon, Obagi Vitamin C Serum, Peach & Lily Retinal For All

Follow the host: @alex_blair_

Call in: sayhi.chat/cleanbeautyschool

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163: The clean beauty backlash | clean cosmetic chemist Krupa Koestline