James Clark of Toyota & Lexus UK joins me on the podcast to talk about his journey, what's going on with Toyota and Lexus, the ins and outs of working with the media, press launches and much more.
Video Podcast: https://youtu.be/9iCxfb11SYU
https://www.toyota.co.uk/
https://www.lexus.co.uk/
Enjoy,
Sam
Show Notes:
00:00 - Intro
02:19 - How to Enter the Automotive Industry and Connecting with PR
21:21 - The Day-to-Day of Automotive PR
25:06 - Handling Media Feedback
34:47 - The Changing Media Forms for PR
52:08 - The GR Yaris
1:09:43 - Future Models
1:18:06 - 5 Questions
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