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The Mobile User Acquisition Show

💸 How to finance your app’s growth without accessing venture capital -- with Mark Loranger, co-founder & COO at Braavo Capital 📈

Aug 4, 2020
35:38

Our guest today is Mark Loranger, co-founder of Braavo Capital. Today, we dive into the different financing options for every company, and how VC funding isnt the only financing option for app developers. We’ll look at how app developers should think about financial decisions in the wake of the upcoming changes to the app economy starting with iOS 14.

Key Highlights:

🙅‍♂️ There’s no one-size-fits-all solution with regards to capital and fundraising for building businesses.

👀 At what point should apps start exploring their options with regards to funding?

🤷 What are all the different funding options out there for app developers?

🤔 What optionality is - and why it should matter to entrepreneurs.

💰 What is revenue based financing?

👥 What is user acquisition funding?

🔍 What sort of app is VC funding right for?

⚔️ What are the tradeoffs and challenges of obtaining non-VC funding?

📑 Why it’s important to think about the fundamentals of your business all the time.

💪 Why a lifestyle business can be very sustainable and healthy.

👨‍💼 How it’s smart to seek out other funding that’s not VC funding

🤓 How VC funding can backfire and lead to minimal payout to founders and early employees

🤩 How you should use capital to build enterprise value vs. for marketing.

👨‍💻 How should a developer look at funding if they aren't sure if they will have strong retention?

🔥 The risks of venture debt.

❗Why receivables financing isnt just for companies that want to pay their bills faster.

🗑️ In the light of the upcoming IDFA deprecation, why it’s important to avoid making very long term commitments.

✅ Why planning for IDFA deprecation is in some ways similar to planning for handling the pandemic.

💡 Why the current changes are similar to when companies started to transition to subscription based models in 2015.

💯 What we are advising our clients at RocketShip HQ.


Check out the full transcript and show notes here: https://mobileuseracquisitionshow.com/episode/how-to-finance-your-apps-growth-without-accessing-venture-capital-with-mark-loranger-co-founder-coo-at-braavo-capital/

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Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

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Check out our podcast featuring inside stories of how technology evolves and grows:
http://HowThingsGrow.co

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