Bloomberg Talks T-Mobile CEO Mike Sievert Talks 'Monster Q4'
5 snips
Jan 29, 2025 
Mike Sievert, the dynamic CEO of T-Mobile, dives into the company's robust quarterly earnings and the strategy driving customer loyalty through initiatives like T-Mobile Tuesdays. He discusses their competitive edge in the wireless industry, with low churn rates and the impact of recent mergers. The spotlight shines on T-Mobile's innovative partnership with SpaceX to leverage Starlink for improved mobile connectivity in remote areas. Sievert also tackles pricing strategies, financial growth, and the exciting challenges of standing out in a rapidly evolving market.
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Consistent Outperformance
- T-Mobile is consistently exceeding expectations and demonstrating strong growth.
- They are taking market share and achieving the strongest growth year in their history.
Customer Appreciation
- T-Mobile prioritizes customer appreciation, demonstrated through initiatives like "T-Mobile Tuesdays."
- This week, they offered every customer a free Shaq burger through their T-Life app.
Low Churn, High Value
- The wireless business is competitive, but customer churn is at historic lows.
- T-Mobile is a net share taker, benefiting from superior value and customer loyalty.