Nuevo Insights: Harnessing Technology and Culture in Brand Strategy

Join us in this episode as Host Ashley Coffey sits down with Naoma Serna-Zahn, the owner of Nuevo Studio. Discover how Naoma’s Mexican heritage shapes her approach to branding and graphic design. Learn about the critical role of technology and AI in the design industry, while Naoma emphasizes the enduring value of human creativity!

Hear Naoma’s insights on the importance of clear processes and organization for scaling a business and why a robust brand strategy is essential for success. She also shares her methods for staying current with industry trends and the necessity of play and rest to prevent burnout.

Looking towards the future, Naoma envisions Nuevo Studio as a boutique agency focusing on remote work and international expansion. She offers advice to entrepreneurs, encouraging them to embrace fear over regret and reminding them that others aren’t thinking about them as much as they might assume.

Tune in for personal stories, professional insights, and practical advice that will inspire and inform your own creative and entrepreneurial journey. Don’t miss this engaging and informative episode!

Key Takeaways:

• Leveraging technology and AI can help businesses scale and be more efficient, but it's important to use these tools as collaborators rather than replacements for human creativity and problem-solving skills.
• Having clear processes and organization is crucial for success in the design industry and allows for more efficient workflow and client onboarding.
• Incorporating cultural heritage and personal experiences into branding can create a unique and meaningful identity for a business.
• Being intentional and strategic in branding and design can attract the right clients and differentiate a business in a competitive market.
• Constantly staying updated with industry trends and embracing change is essential in the ever-evolving field of graphic design. Brand strategy is essential for business success and involves understanding core values, mission, and target audience before creating visual elements.
• Staying up-to-date with industry trends can be overwhelming, so Naoma focuses on exploring new technologies and tools in her free time.
• Rest and play are important for preventing burnout and maintaining creativity.
• The future of Nuevo Studio involves staying boutique while expanding internationally and embracing remote work.
• Remember that others are more focused on themselves than on you, and it's better to face fear than to live with regret.

EPISODE CREDITS:

Produced and edited by Ashley Coffey. Cover art designed by Ashley Coffey.

Headshot by Brandlink Media

Introduction music composed and produced by Ashley Coffey

LINKS

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