The Current

‘No Kings’ protests: What makes an impactful protest?

Oct 20, 2025
Lisa Mueller, a political scientist and author of The New Science of Social Change, explores what makes protests truly impactful. She discusses the significance of diverse crowds, noting that varied participants amplify protest messages. Nonviolence is highlighted as a key factor for success. Mueller also emphasizes that authorities' negative reactions can indicate the influence of a rally. Finally, she shares insights on how cohesive messaging can enhance the effectiveness of protests, solidifying their role in democratic movements.
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ANECDOTE

Buffalo Rally Scene

  • Kate Powers described a Buffalo rally with about 8,500 people on a sunny October day.
  • Participants ranged from children to World War II veterans and included costumes and many signs.
ANECDOTE

Kentucky Small-Town Protest

  • Michael Howard reported about 200–250 people in his small Kentucky town rally.
  • He noted many centrists and center-right people quietly disapprove and are beginning to speak up.
ADVICE

Use Rallies To Recruit And Strengthen Resolve

  • Use big rallies to show scared or sideline citizens they are not alone.
  • Build social ties at events so participants escalate willingness to take future risks.
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